Mississauga, Ontario – Umbro, the English sportswear and football equipment supplier, partners with eSmartr to revolutionize athletic performance for soccer players of all levels with the UMBRO Smart Compression Sleeve. As of July 28, the public can purchase the limited-edition collection that naturally improves brain cognition at www.esmartr.com.


“This partnership positions Umbro as the first athletic brand to offer a solution that improves athletic mental performance,” says Carolyn Siskovic VP, Licensing and Sports Brand Management. “The possibility of clearing interference in the brain and restoring optimal information flow will positively impact players and their game.”

Cognitive Boost Technology is a natural and holistic smart compression to improve the brain’s cognition without the use of drugs, batteries, or invasive measures. The influence on soccer players’ mindfulness can lead to fewer injuries, improved focus, and overall better decision-making.

“When an athlete is performing under fatigue and duress, they struggle with keeping their focus and attention, memory recall, and stress or anxiety levels,” says Jay Dhaliwal, eSmartr CEO. “Our Umbro partnership offers a natural solution to those problems. Athletes can wear our Smart Compression Sleeve to improve cognitive performance during practice, in-game, and when they need to recover mentally.”

The exclusive, limited-edition collection features eight lines inspired by Umbro’s rich soccer history and athletic lifestyle apparel. The sleeves, available in full arm and forearm formats, are designed to become a performance enhancement staple in the sport.

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About eSmartr
eSmartr is a neuroscience and wellness company that makes mindfulness easy. The eSmartr Smart Compression Sleeve uses skin-to-brain Cognitive Boost Technology™ in every design, providing the mental edge to optimize performance. Within minutes, the sleeve helps to reduce stress and anxiety, increase focus and attention, and improve memory and clarity.

Realize your full potential at esmartr.com.



About Umbro
Wherever there is Football, there is Umbro - since 1924. We provide apparel, footwear and equipment for all players and fans of the game - and also for those inspired by the vibrant culture surrounding Football. We have partnered up with exciting designers to deliver unique collaborations celebrating the DNA of our brand - these include Christopher Raeburn, Henry Holland, SweetSKTBS, Patta, Vetements and Off White.

Around the world we sponsor more than 120 clubs including teams such as West Ham United, AFC Bournemouth and Burnley FC (English Premier League); FC Schalke 04, Werder Bremen (German Bundesliga); SM Caen, Stade de Reims (French Ligue 1); Heart of Midlothian (Scottish Premiership); Al Ahly SC (Egypt); RCD Mallorca (Spanish La Liga); Newell’s Old Boys, Argentinos Juniors, Atletico Tucuman (Argentinean Primera Division); Santos, Grêmio, Fluminense and Chapecoense (Brazilian Série A); Independiente Santa Fe (Colombian Primera A); Nacional (Uruguayan Primera División); Herediano (Costa Rican Liga FPD); FC Tokyo and Gamba Osaka (Japanese J1) and Seongnam FC (South Korea) as well as national teams from Jamaica, El Salvador, and Guatemala.

About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets growing portfolio of consumer brands including: CANDIE'S ®, BONGO ®, JOE BOXER ®, RAMPAGE ®, MUDD ®, MOSSIMO ®, LONDON FOG ®, OCEAN PACIFIC ®, DANSKIN ®, ROCAWEAR ®, CANNON ®, ROYAL VELVET ®, FIELDCREST ®, CHARISMA ®, STARTER ®, WAVERLY ®, ZOO YORK ®, UMBRO ®, LEE COOPER ®, ECKO UNLTD. ®, MARC ECKO ®, and ARTFUL DODGER ®. In addition, Iconix owns interests in the MATERIAL GIRL ®, ED HARDY ®, MODERN AMUSEMENT ®, BUFFALO ®, HYDRAULIC ®, and PONY ® brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising, and public relations departments, Iconix manages its brands to drive greater consumer awareness and equity.

For more information, please visit iconixbrand.com.

MEDIA CONTACTS

eSmartr
Jessica Sanchez
PR & Social Community Manager
mediarelations@esmartr.com

Umbro/Iconix Brand Group
Andie Lipton
VP, Creative, Marketing and PR
Iconix Brand Group
917.721.6946